Data Mining
  • Discover your customers’ banking habits and patterns using statistical analysis to help validate or disprove your “gut” feelings and develop marketing plans to target potential future behavior.
  • Valuable business information can be extracted from the volumes of data aggregated and assimilated in your JOHO OneSource™. Account holder profiling is a data mining process that builds profiles of different groups from the company’s existing customer database. This enables profitability classifications to be assigned to your account holders and households, providing an additional dimension of analytical reporting.
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